{"product_id":"engelke-jan-das-grosse-ziel-ein-kleines-haus-9783986121846","title":"Das große Ziel: ein kleines Haus","description":"No other form of housing is as popular, as abundant, and yet as controversial as the­ single-family home. Instrumentalized in the pursuit of conservative political goals under the Adenauer governments, the format became a central component of urban planning concepts, providing an increasingly technologized living space that encouraged stereotypical gender roles and patriarchal, heteronormative family ideals. At the same time, the ­ single-family home was depicted as a perfect living space in the media. Drawing on the accessible and vivid \"Homestories\" featured in the Schöner Wohnen magazine, Das große Ziel: ein kleines Haus investigates the conditions behind the success of the single-family home and takes a critical look at its popularity during Germany's postwar economic recovery. - Offers a critical analysis of the single-family home boom in West Germany during the 1960s and 70s - Explores the media representation of single-family homes as the ideal living arrangement - Includes background information on the popular home and lifestyle magazine Schöner Wohnen","brand":"Jovis Verlag GmbH","offers":[{"title":"Default Title","offer_id":53748368441686,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/engelke-jan-das-grosse-ziel-ein-kleines-haus-9783986121846","provider":"momoxbooks","version":"1.0","type":"link"}