{"product_id":"enge-eric-enge-e-the-art-of-seo-3e-9781491948965","title":"Enge, E: The Art of SEO 3e","description":"Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google's context-aware algorithm. The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it's a complete and thorough education on search engine optimization—SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements. * Comprehend SEO’s many intricacies and complexities * Explore the underlying theory and inner workings of search engines * Understand the role of social media, user data, and links * Discover tools to track results and measure success * Recognize how changes to your site can confuse search engines * Learn to build a competent SEO team with defined roles * Glimpse the future of search and the SEO industry","brand":"O'Reilly Media","offers":[{"title":"Used - good","offer_id":53266783142230,"sku":"9781491948965-G","price":9.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781491948965_1.jpg?v=1777940723","url":"https:\/\/www.momoxbooks.com\/products\/enge-eric-enge-e-the-art-of-seo-3e-9781491948965","provider":"momoxbooks","version":"1.0","type":"link"}