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Strategic Marketing Management
0 - Default Title
Description
Designed specifically for managers, MBA students, and senior executives across various industries—including healthcare, finance, engineering, and B2B—the book presents theory, actionable strategies and reflective exercises tailored to the challenges faced by professionals in non-marketing roles.
Chapters delve into essential marketing concepts, such as market and customer insights, implementation of effective strategies, global marketing, brand management, and the impact of digital transformation. Real-world examples from leading companies like AstraZeneca, Bentley, and the NHS illustrate how strategic marketing principles can drive long-term growth, while reflective questions throughout the book encourage readers to apply these lessons to their own organizational challenges. Readers will learn how to:
Make informed, data-driven decisions that align with business goals
Develop and implement marketing strategies that are adaptable and future-focused
Lead cross-functional teams to foster a customer-centric culture
Leverage emerging technologies and global trends to maintain a competitive edge.
A valuable resource for students and leaders, this book will help you build the strategic marketing expertise needed to drive success in a rapidly changing landscape.
Product details
Binding:
Paperback
Number of Pages:
460
Release Date:
2025-11-06
Publication Date:
2025-11-06
Publisher:
Palgrave Macmillan
Languages:
Original:
English
ISBN10:
3031993667
ISBN13:
9783031993664
GPSR Manufacturer Reference:
Weight:
692 g
Height:
155 cm
Width:
235 cm
Thickness:
25 cm
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