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Technology and Innovation for Marketing

Product Image: Technology and Innovation for Marketing

Technology and Innovation for Marketing

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Description
Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
Product details
Edition:
1
Number of Pages:
148
Release Date:
2018-08-21
Publication Date:
2018-08-29
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138323152
ISBN13:
9781138323155
GPSR Manufacturer Reference:
Weight:
447 g
Height:
175 cm
Width:
250 cm
Thickness:
13 cm
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