{"product_id":"elad-joel-starting-an-iphone-application-business-for-dummies-9780470524527","title":"Starting an iPhone Application Business for Dummies","description":"Making Everything Easier! Starting an iPhone® Application Business for Dummies Learn to: - Find your niche, develop a great idea, and build your brand - Develop a business model and revenue strategies for success - Build your development team from the ground up - Use marketing and pricing surveys, reviews, and blog marketing Aaron Nicholson Joel Elad Damien Stolarz Make money from your Phone app ideas with this easy-to-follow advice! Got some great ideas for iPhone apps? Here's how to turn them into a profitable business. This friendly guide helps you learn what goes into a successful app, how to price and market it, what the App Store expects from you, and even how to build a successful business team. You bring the ideas, and this book will help you with the rest! - What's out there — test the business climate, learn about the development platform, and see how others have succeeded - The incredible iPhone — thoroughly understand its unique capabilities - Who's your customer? — get a clear picture of the niche your apps can fill and learn to reach your customers - Make it sticky — find out what makes an app so appealing that users stick with it - Development dos and don'ts — learn how to plan your app, test thoroughly, anticipate development costs, and keep it legal - Pricing peculiarities — examine revenue models, learn how to price your apps, and see how \"free\" can actually pay off - Get buzzy — build \"buzz\" with demo YouTube videos, blog entries, reviews, and endorsements - Brand it — get tips on creating and reinforcing your brand image Open the book and find: - How to get users to promote your app - What kinds of apps generate the most interest - How to protect your idea - Why you might want to give your app away - Tips on choosing your team - How to register as an Apple developer - Advice on estimating development costs - When to pay for advertising","brand":"For Dummies","offers":[{"title":"Used - good","offer_id":53884175974742,"sku":"9780470524527-G","price":1.5,"currency_code":"EUR","in_stock":true},{"title":"Used - very good","offer_id":53942040789334,"sku":"9780470524527-V","price":1.53,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.momoxbooks.com\/products\/elad-joel-starting-an-iphone-application-business-for-dummies-9780470524527","provider":"momoxbooks","version":"1.0","type":"link"}