{"product_id":"eike-galle-wolf-neo-narratives-9783899864397","title":"Neo-Narratives","description":"On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German. In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form. Text in English and German.","brand":"AV Edition GmbH","offers":[{"title":"Default Title","offer_id":53932667208022,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/eike-galle-wolf-neo-narratives-9783899864397","provider":"momoxbooks","version":"1.0","type":"link"}