{"product_id":"e-williams-green-giants-how-smart-companies-turn-sustainability-into-billion-dollar-businesses-9780814436134","title":"Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses","description":"What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: \n\u003cli\u003e\n\u003cb\u003eIconoclastic Leadership\u003c\/b\u003e fueled by deep conviction and a rebellious streak\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDisruptive Innovation\u003c\/b\u003e that uses sustain ability to spur the development of radically better products and services\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA Higher Purpose\u003c\/b\u003e that ignites the company - when the mission leads, profits follow\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eMainstream Appeal\u003c\/b\u003e with positioning and packaging stripped of the crunchy clich?s that alienate the average customer This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar ginsand are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.\u003c\/li\u003e","brand":"HARPERCOLLINS LEADERSHIP","offers":[{"title":"Used - very good","offer_id":53419099717974,"sku":"9780814436134-V","price":4.59,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53553324196182,"sku":"9780814436134-G","price":2.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780814436134_1.jpg?v=1781664037","url":"https:\/\/www.momoxbooks.com\/products\/e-williams-green-giants-how-smart-companies-turn-sustainability-into-billion-dollar-businesses-9780814436134","provider":"momoxbooks","version":"1.0","type":"link"}