{"product_id":"e-rais-novoe-oruzhie-marketingovyh-voyn-9785496013543","title":"Novoe oruzhie marketingovyh voyn","description":"Kniga iavliaetsia noveishim, unikalnym proizvedeniem vsemirno izvestnogo \"ottca\" strategicheskogo marketinga ela Raisa - avtora \"Pozitcionirovaniia\" i \"Marketingovykh Voin\". Izlozhennyi v etoi knige material byl sozdan im i ego docheriu Lauroi sovmestno s ikh uchenitcei i ekskliuzivnym litcenzirovannym partnerom Ries\u0026amp;Ries v Rossii Tanei Lukianovoi. Unikalnost etoi knigi, prezhde vsego, v tom, chto tekhnologiia obespecheniia pribylnosti brenda ot Ries\u0026amp;Ries vpervye predstavlena russkoiazychnym chitateliam na \"rodnykh\" i poniatnykh primerakh rossiiskogo rynka. Zdes vy naidete massu argumentov, iarkikh sravnenii i illiustratcii, interesnykh personazhei, faktov i protivopostavlenii - konservatory i novatory, obychnyi i prodaiushchii marketing, iazyk FAB i chelovecheskii iazyk, samoprodaiushchiesia brendy i brendy-parovozy, reklamnye igly i mnogoe drugoe. Avtory sravnivaiut puti razvitiia rossiiskikh brendov s zarubezhnym opytom, obsuzhdaiut vopros o tcelesoobraznosti zaimstvovaniia ego rossiiskimi biznesmenami i daiut vsestoronnii analiz istorii uspekha i provala brendov v Rossii. Stranitca za stranitcei v soznanie chitatelia vnedriaiutsia razrabotannye Ries\u0026amp;Ries tekhnologii sozdaniia sprosa na liuboe predlozhenie rynku. Kniga adresovana vsem \"strategam\" biznesa - predprinimateliam, vysshim rukovoditeliam, a takzhe tem, kto zhelaet imi stat ili luchshe ikh poniat i podstroit pod nikh svoiu rabotu.","brand":"Piter","offers":[{"title":"Used - very good","offer_id":53593513656662,"sku":"9785496013543-V","price":36.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9785496013543_1_a7c119f2-7491-4021-aa7b-0b7ae538a3c9.jpg?v=1781718361","url":"https:\/\/www.momoxbooks.com\/products\/e-rais-novoe-oruzhie-marketingovyh-voyn-9785496013543","provider":"momoxbooks","version":"1.0","type":"link"}