{"product_id":"e-heiman-stephen-the-new-strategic-selling-9780749462949","title":"The New Strategic Selling","description":"One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing \"process\", Strategic Selling® presented the idea of selling as a joint venture and introduced the influential concept of 'Win-Win'. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling®, into a global leader in sales and development with the most prestigious client list in the industry. A genuine business classic, this revised edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.","brand":"Kogan Page","offers":[{"title":"Used - very good","offer_id":53553265475926,"sku":"9780749462949-V","price":9.49,"currency_code":"EUR","in_stock":false},{"title":"Used - good","offer_id":53443352822102,"sku":"9780749462949-G","price":6.89,"currency_code":"EUR","in_stock":false},{"title":"Used - acceptable","offer_id":53779739214166,"sku":"9780749462949-B","price":6.89,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780749462949_1_cb021831-dc23-4726-b3ba-9c60ccf9ad18.jpg?v=1778029631","url":"https:\/\/www.momoxbooks.com\/products\/e-heiman-stephen-the-new-strategic-selling-9780749462949","provider":"momoxbooks","version":"1.0","type":"link"}