{"product_id":"dzhon-makki-radzh-sisodia-soznatelnyy-kapitalizm-kompanii-kotorye-prinosyat-polzu-klientam-sotrudnikam-i-obschestvu-9785000574775","title":"Soznatelnyy kapitalizm. Kompanii, kotorye prinosyat polzu klientam, sotrudnikam i obschestvu","description":"Osnovatel Whole Foods Market Dzhon Makki i professor Radzhendra Sisodia v svoei knige vstaiut na storonu kapitalizma i biznesa i opisyvaiut ikh neotemlemye preimushchestva. Ispolzuia primery khorosho izvestnykh kompanii, oni demonstriruiut, kak eti dve sily mogut sozdavat  i realno sozdaiut  tcennost dlia vsekh storon: dlia potrebitelei, sotrudnikov, postavshchikov, investorov, obshchestva i okruzhaiushchei sredy. Sredi takikh kompanii, propoveduiushchikh Ð’«soznatelnyi kapitalizmÐ’»: Whole Foods Market, Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS i desiatki drugikh. Bolshinstvu liudei oni izvestny: my polzuemsia tovarami i uslugami mnogikh iz nikh. Prishlo vremia uznat, kak eti kompanii stroiat silnyi biznes i prodvigaiut soznatelnyi kapitalizm, ispolzuia chetyre vazhnykh printcipa: vysshie tceli, integratciiu zainteresovannykh storon, soznatelnoe liderstvo i soznatelnyi menedzhment. Avtory  lidery i osnovateli dvizheniia Ð’«Soznatelnyi kapitalizmÐ’»  schitaiut, chto rukovoditeli uspeshnykh kompanii dolzhny prodolzhat etot put, rabotaia na blago svoego biznesa i obshchestva v tcelom. eta kniga predlagaet svezhii vzgliad na biznes, osnovannyi na soznatelnom i etichnom vedenii del, kotoryi sposoben privesti nas vsekh k luchshemu budushchemu.","brand":"Mann, Ivanov i Ferber","offers":[{"title":"Used - very good","offer_id":53584753525078,"sku":"9785000574775-V","price":32.79,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9785000574775_1_6e40dc0e-f2e5-401a-b26d-f440c72b2fd2.jpg?v=1781714448","url":"https:\/\/www.momoxbooks.com\/products\/dzhon-makki-radzh-sisodia-soznatelnyy-kapitalizm-kompanii-kotorye-prinosyat-polzu-klientam-sotrudnikam-i-obschestvu-9785000574775","provider":"momoxbooks","version":"1.0","type":"link"}