{"product_id":"dutta-tanusree-neuromarketing-in-india-9781138576674","title":"Neuromarketing in India","description":"This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious \u0026amp; unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The use of neuroscientific techniques to understand the mind of the consumer is trending \u0026amp; professionals in the field see a huge opportunity for neuro-marketing in India. The book also discusses issues related to ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing.","brand":"Routledge","offers":[{"title":"Default Title","offer_id":53697704886614,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781138576674_1_69111af8-a2cd-44b4-ab52-c886fde07459.jpg?v=1778863868","url":"https:\/\/www.momoxbooks.com\/products\/dutta-tanusree-neuromarketing-in-india-9781138576674","provider":"momoxbooks","version":"1.0","type":"link"}