{"product_id":"dr-paul-trott-innovation-management-and-new-product-development-9780273736561","title":"Innovation Management and New Product Development","description":"Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. Innovation Management \u0026amp; New Product Development 5e offers an accessible and authoritative multi-functional perspective on innovation management and new product development. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.","brand":"Financial Times Prent.","offers":[{"title":"Used - good","offer_id":53620293435734,"sku":"9780273736561-G","price":4.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780273736561_1.jpg?v=1778605950","url":"https:\/\/www.momoxbooks.com\/products\/dr-paul-trott-innovation-management-and-new-product-development-9780273736561","provider":"momoxbooks","version":"1.0","type":"link"}