{"product_id":"dr-merlo-omar-the-dawn-of-swatch-9781637428726","title":"The Dawn of Swatch","description":"The Dawn of Swatch tells the remarkable story of how a simple plastic watch didn't just save the Swiss watch industry-it reshaped how we think about branding, innovation, and disruption. In the 1980s, as Swiss watchmakers lost ground to Japanese quartz technology, Swatch broke every rule: bold, affordable, fashion-forward, and marketed with game-changing creativity.Blending first-hand accounts with analysis, the authors reveal how strategic vision, unconventional thinking, and fearless marketing turned Swatch into a global success. More than a business case, this book offers timeless insights into brand strategy, innovation, product launches, entrepreneurship, and building iconic brands.Ideal for business leaders, entrepreneurs, marketers, and anyone interested in strategy, it provides a blueprint for how bold decisions and visionary branding can redefine an industry.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":53759580733782,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/dr-merlo-omar-the-dawn-of-swatch-9781637428726","provider":"momoxbooks","version":"1.0","type":"link"}