{"product_id":"douglas-lamont-global-marketing-9781557868299","title":"Global Marketing","description":"This book represents a contemporary vision of how students will see the global marketplace from tomorrow and beyond. Using a highly innovative three scan framework (competitive, environmental, and marketing), Global Marketing synthesizes both traditional analysis (country risk and company tactical marketing mix decision-making) and non-traditional analysis (political, technological, cultural, and marketing strategy factors). The text discusses issues from NAFTA in Mexico to telecommunications in Europe in a comprehensive analytical framework which also reflects a superior understanding of the global environment. Lamont's text will be one of the first to set criteria for understanding how marketing managers must react from now on.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53660089614678,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781557868299_1_f60a25fb-7053-48dc-a36f-c9e83606ab28.jpg?v=1778769082","url":"https:\/\/www.momoxbooks.com\/products\/douglas-lamont-global-marketing-9781557868299","provider":"momoxbooks","version":"1.0","type":"link"}