{"product_id":"donze-pierre-yves-the-making-of-a-status-symbol-9781526183262","title":"The making of a status symbol","description":"Discover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The Making of a Status Symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth, and prestige. \n\u003cp\u003e\u003c\/p\u003eChallenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donzé reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, turning a simple timepiece into a powerful status symbol. Spanning the 20th century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market. \n\u003cp\u003e\u003c\/p\u003eThis book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture, or the power of branding. Whether you're a scholar, student, or a general reader intrigued by the enduring allure of Rolex, The Making of a Status Symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.","brand":"Manchester University Press","offers":[{"title":"Default Title","offer_id":53698629534038,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781526183262_1_06b91681-9010-47b1-9357-01e6e8a1f607.jpg?v=1781755398","url":"https:\/\/www.momoxbooks.com\/products\/donze-pierre-yves-the-making-of-a-status-symbol-9781526183262","provider":"momoxbooks","version":"1.0","type":"link"}