{"product_id":"dixon-matthew-the-jolt-effect-9780593538104","title":"The Jolt Effect","description":"\"Matthew Dixon, coauthor of The Challenger Sale, offers a new approach to overcoming customer indecision and closing more sales. He and coauthor Ted McKenna apply research to the problem of customer indecision, and offer a new approach that turns the conventional wisdom on its head. Drawing on a new study of more than two and a half million sales conversations from across industry, they reveal that only by addressing the customer's fear of failure can a salesperson get indecisive buyers to go from verbally committing to actually making the purchase\"--","brand":"Penguin Publishing Group","offers":[{"title":"Used - like new","offer_id":54044867690838,"sku":"9780593538104-N","price":19.79,"currency_code":"EUR","in_stock":false},{"title":"Used - very good","offer_id":53357291503958,"sku":"9780593538104-V","price":18.49,"currency_code":"EUR","in_stock":false},{"title":"Used - good","offer_id":53214961697110,"sku":"9780593538104-G","price":16.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780593538104_1_e017cf79-e0d1-4994-8cf2-7c9c3f3aee6f.jpg?v=1781209546","url":"https:\/\/www.momoxbooks.com\/products\/dixon-matthew-the-jolt-effect-9780593538104","provider":"momoxbooks","version":"1.0","type":"link"}