{"product_id":"dirk-lueth-navigating-the-metaverse-9781119898993","title":"Navigating the Metaverse","description":"Praise for NAVIGATING THE METAVERSE \"This reads like Ogilvy on Advertising but for the marketing future. To understand the opportunities that await us in the Imagination Age, start with this book.\" -Geoffrey Colon, Author, Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal \"Navigating the Metaverse perfectly encapsulates so many of the learnings achieved when sports marketing first hit the metaverse, especially our experience after launching football player NFTs into the metaverse. Cathy, Dirk, and Tommaso put together an essential resource for any brand or industry looking for inspiration and confidence to take the first step into the metaverse.\" -Terése Whitehead, Vice President, Consumer Products and Strategy, NFLPA \"Navigating the Metaverse pushes beyond virtual worlds to explain the Web 3.0 technologies shaping it. Readers will discover well-marked paths to gaining a deeper understanding of blockchain technology, dApps, and NFTs.\" -John Buzzell, Enterprise Lead at Epic Games and co-author of The Augmented Workforce: How AR, AI, and 5G Will Impact Every Dollar You Make","brand":"Wiley","offers":[{"title":"Used - very good","offer_id":53375351030102,"sku":"9781119898993-V","price":1.73,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53492749599062,"sku":"9781119898993-G","price":1.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781119898993_1_bc7ec644-355e-42c6-b5fb-2e796a379c2b.jpg?v=1778077970","url":"https:\/\/www.momoxbooks.com\/products\/dirk-lueth-navigating-the-metaverse-9781119898993","provider":"momoxbooks","version":"1.0","type":"link"}