{"product_id":"dinesh-gupta-marketing-libraries-in-a-web-2-0-world-9783110263312","title":"Marketing Libraries in a Web 2.0 World","description":"Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.","brand":"De Gruyter Saur","offers":[{"title":"Default Title","offer_id":53679531295062,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783110263312_1_912df2b5-1440-48d2-8a28-203552d5580e.jpg?v=1778849343","url":"https:\/\/www.momoxbooks.com\/products\/dinesh-gupta-marketing-libraries-in-a-web-2-0-world-9783110263312","provider":"momoxbooks","version":"1.0","type":"link"}