{"product_id":"denise-shiffman-the-age-of-engage-reinventing-marketing-for-today-s-connected-collaborative-and-hyperinteractive-culture-9780979802805","title":"The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture","description":"Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. \"7he Age of Engage\" lays out a provocative marketing blueprint for focusing on people over content and sharing over controlling. Contrary to popu-lar belief, adding a blog, podcast, wiki, or widget to your website won't automatically draw crowds. But with examples from companies such as IBM, Adidas, and Proctor \u0026amp; Gamble, marketing innovator Denise Shiffman shows you how to open meaningful interactions with your customers -- conversations that will capture the hearts and minds of your audience and bring your business the attention and loyalty it deserves.","brand":"Hunt Street Press","offers":[{"title":"Default Title","offer_id":53691117502806,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780979802805_1_056d30b2-f447-4c31-a80a-66e11f2d87b1.jpg?v=1781750087","url":"https:\/\/www.momoxbooks.com\/products\/denise-shiffman-the-age-of-engage-reinventing-marketing-for-today-s-connected-collaborative-and-hyperinteractive-culture-9780979802805","provider":"momoxbooks","version":"1.0","type":"link"}