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Be Your Own Brand

By David McNally

Product Image: Be Your Own Brand

Be Your Own Brand

Only 1 item left in stock
Description
This bestselling work describes how the art and science of brand building is typically identified with businesses, products, and services, but that personal and professional relationships can also be seen and managed in this very practical and effective light. The authors present "personal brand management" as a real-life professional development tool that creates and reinforces strong, enduring relationships fueled by each individual's core values and beliefs. McNally and Speak show how to conceive, convey, and manage a distinctive, relevant, and consistent personal brand-an accurate reflection of who you really are. This revised edition leverages its past success (brand equity) to take advantage of the increased acceptance of personal brand as a personal and career development framework and for creating a competitive edge. Drawing on eight additional years of research and experience, the authors offer new information emphasizing the importance of relationship alignment; differentiating between a brand and a strong brand, and showing how social networks have impacted the branding process and how to use social networking to build a strong brand.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
168
Release Date:
2011-01-03
Publication Date:
2011-01-03
Publisher:
Berrett-Koehler Publishers
Languages:
Original: English
ISBN10:
1605098108
ISBN13:
9781605098104
GPSR Manufacturer Reference:
[email protected]
Weight:
230 g
Height:
139 cm
Width:
216 cm
Thickness:
15 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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