{"product_id":"david-jobber-foundations-of-marketing-9780077167950","title":"Foundations of Marketing","description":"Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text. Discover:\n\u003cli\u003eA framework for digital marketing and social media that will help students navigate this rapidly changing field\u003c\/li\u003e\n\u003cli\u003eHow marketing adds value to customers and organisations\u003c\/li\u003e\n\u003cli\u003eHow innovative brand positioning drives commercial success\u003c\/li\u003e\n\u003cli\u003eHow companies in the service sector such as Paddy Power build a loyal customer base\u003c\/li\u003e\n\u003cli\u003eHow viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance\u003c\/li\u003e","brand":"McGraw-Hill Education Ltd","offers":[{"title":"Used - good","offer_id":53264259481942,"sku":"9780077167950-G","price":1.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780077167950_1_566b4983-222b-4708-b2de-e1bb87ee86bd.jpg?v=1777943194","url":"https:\/\/www.momoxbooks.com\/products\/david-jobber-foundations-of-marketing-9780077167950","provider":"momoxbooks","version":"1.0","type":"link"}