{"product_id":"david-farber-jobs-to-be-done-a-roadmap-for-customer-centered-innovation-9780814438039","title":"Jobs to Be Done: A Roadmap for Customer-Centered Innovation","description":"\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eSuccessful innovation doesn't begin with a brainstorming session-it starts with the customer. So in an age of unlimited data, why do more than 50% of new products fail to meet expectations? The truth is that we need to stop asking customers what they want . . . and start examining what they need.\u003c\/p\u003e\n\u003cp\u003eFirst popularized by Clayton Christensen, the Jobs to be Done theory argues that people purchase products and services to solve a specific problem. They're not buying ice cream, for example, but celebration, bonding, and indulgence.\u003c\/p\u003e\n\u003cp\u003eThe concept is so simple (and can remake how companies approach their markets)-and yet many have lacked a way to put it into practice. This book answers that need. Its groundbreaking Jobs Roadmap guides you through the innovation process, revealing how to:\u003c\/p\u003e\n\u003cp\u003e. Gather valuable customer insights\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eFollow the steps in \u003cb\u003eJobs to Be Done\u003c\/b\u003e, and you'll arrive at solutions that are both original and profitable.\u003c\/p\u003e","brand":"HARPERCOLLINS LEADERSHIP","offers":[{"title":"Default Title","offer_id":53633409876310,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780814438039_1.jpg?v=1778664846","url":"https:\/\/www.momoxbooks.com\/products\/david-farber-jobs-to-be-done-a-roadmap-for-customer-centered-innovation-9780814438039","provider":"momoxbooks","version":"1.0","type":"link"}