{"product_id":"dave-trott-predatory-thinking-9781447285342","title":"Predatory Thinking","description":"LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times","brand":"Pan","offers":[{"title":"Used - very good","offer_id":53604993958230,"sku":"9781447285342-V","price":7.89,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53388321456470,"sku":"9781447285342-G","price":6.89,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.momoxbooks.com\/products\/dave-trott-predatory-thinking-9781447285342","provider":"momoxbooks","version":"1.0","type":"link"}