{"product_id":"davar-niradzh-idealnyy-marketing-o-chem-zabyli-98-marketologov-9785961450354","title":"Idealnyy marketing. O chem zabyli 98% marketologov","description":"\"Vy ne mozhete dostoino konkurirovat, ustupaia sopernikam v svoistvakh produktov, urovne i tempakh ikh proizvodstva i obnovleniia. No dlia zakrepleniia svoego polozheniia vam pridetsia obespechit prevoskhodstvo i v rabote s potrebiteliami\" (Niradzh Davar). V chem iskat konkurentnye preimushchestva produkta? Kak sokhraniat pozitcii na rynke? Deshevye klony poiavliaiutsia kak griby posle dozhdia, i potrebiteli vse chashche izmeniaiut izvestnym brendam s menee gromkimi, no bolee vygodnymi analogami. Investitcii v razrabotki novykh produktov i tekhnicheskie innovatcii vse menshe i menshe daiut finansovuiu otdachu. Po mneniiu professora Niradzha Davara, uspekh v budushchem zhdet klientoorientirovannyi biznes. Na primere razlichnykh kompanii avtor pokazyvaet, chto samye moshchnye konkurentnye preimushchestva, kotorye prakticheski nevozmozhno povtorit, lezhat na urovne potrebitelei, a ne produkta. V svoei knige professor Davar podrobno rassmatrivaet instrumenty sbora dannykh o potrebitelskikh interesakh i metody ikh analiza.","brand":"Alpina Pablisher","offers":[{"title":"Used - very good","offer_id":53542651134294,"sku":"9785961450354-V","price":36.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9785961450354_1.jpg?v=1781698691","url":"https:\/\/www.momoxbooks.com\/products\/davar-niradzh-idealnyy-marketing-o-chem-zabyli-98-marketologov-9785961450354","provider":"momoxbooks","version":"1.0","type":"link"}