{"product_id":"danilo-zatta-the-pricing-model-revolution-9781119900573","title":"The Pricing Model Revolution","description":"\"There are many books on pricing. This is the best read for managers wanting a review of several innovative pricing methods. The book covers pricing off-line and on-line and by both buyer and seller\" -Philip Kotler, S.C. Johnson \u0026amp; Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University Transform Your Firm With Profitable New Pricing Models The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline presents an exciting discussion of familiar and novel pricing strategies with the potential to grow your company's revenue and build an enduring competitive advantage. Accomplished growth and pricing professional Dr. Danilo Zatta explores the ways to choose between the latest monetization approaches for your services and products and demonstrates how to execute the strategy that fits your business best. The Pricing Model Revolution contains expansive descriptions of freemium, subscription, and pay-per-use models and many innovative techniques like neuropricing. The author delivers rigorous and evidence-backed info without unnecessary jargon. A high number of corporate case studies from different industries and geographies enrich the book. You'll get the practical and concrete advice you need to make immediate and lasting changes to the way your firm sells its products. A must-read pricing handbook for sales team leaders, entrepreneurs, founders, executives, managers, and other business leaders as well as business students -The Pricing Model Revolution will revolutionize the way we price our products, forever.","brand":"Wiley","offers":[{"title":"Used - like new","offer_id":54487405691222,"sku":"9781119900573-N","price":23.49,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53282809512278,"sku":"9781119900573-G","price":18.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781119900573_1_0a76fb51-2fb9-490b-ab54-e8fa6594c226.jpg?v=1784121636","url":"https:\/\/www.momoxbooks.com\/products\/danilo-zatta-the-pricing-model-revolution-9781119900573","provider":"momox","version":"1.0","type":"link"}