{"product_id":"daniel-neye-brands-in-times-of-constant-change-9783658498986","title":"Brands in Times of Constant Change","description":"The world in constant crisis: agility as the key for brands.- Past, present, future: a holistic perspective for brands.- The relationship between brands, advertising, and society.- The new playing fields: People, Planet, Profit.- Of humans and machines: brand management in the age of AI.- Shaping the brand future: vision, mission, purpose.- From politics to ecology: forward-looking influencing factors in brand development from an environmental perspective.- Facing uncertainties: thinking in scenarios.- Brand management as an integrative-iterative process: the brand-loop model.- Brands in the age of post-purpose.","brand":"Springer","offers":[{"title":"Default Title","offer_id":53822963515734,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/daniel-neye-brands-in-times-of-constant-change-9783658498986","provider":"momoxbooks","version":"1.0","type":"link"}