{"product_id":"daniel-j-keefe-o-persuasion-9780761925392","title":"Persuasion","description":"The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: - provides a summary of relevant research literature in persuasion - includes suggestions for how to avoid premature generalizations from limited research evidence - presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.","brand":"SAGE Publications Inc","offers":[{"title":"Default Title","offer_id":53684641104214,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780761925392_1.jpg?v=1778852805","url":"https:\/\/www.momoxbooks.com\/products\/daniel-j-keefe-o-persuasion-9780761925392","provider":"momoxbooks","version":"1.0","type":"link"}