{"product_id":"dan-thompson-pop-up-business-for-dummies-9781118443491","title":"Pop-Up Business for Dummies","description":"Your complete guide to planning, starting and running a successful pop up venture Pop up shops are popping up all over. And everybody from big-name international brands to fledgling fashion designers, crafters and budding artists are jumping on the pop up bandwagon. That's because pop ups provide a great way to test out a new business idea, experiment with a new product, location or market, gain exposure and learn more about customers – all with minimal risk and financial outlay. Packed with case studies, tips and expert advice, this book is your total hands-on guide to all things pop up. - Get the lay of the land – research your market and develop a business plan to make sure that your pop up idea is really viable - Rally your troops – assemble a team that can help you bring your pop up dream to life - Create a home for your business – find the perfect space, fit it out without spending too much and create an environment that's welcoming - Pull in the punters – create a recognisable brand and market your pop up using a range of inexpensive tools, from neighbourhood meet-and-greets to social media - Stay on-track – get a handle on the day-to-day running of your pop up Open the book and find: - Tips to find the perfect location and space for your venture - Strategies for negotiating the best possible terms with a landlord - How to fix up and fit out your space without breaking the bank - Free and inexpensive advertising and marketing ideas - A wealth of tips and hints from successful pop ups Learn to: - Plan and launch a successful pop up business - Find the perfect space – and landlord! - Promote your pop up - Manage day-to-day business tasks with ease","brand":"Wiley","offers":[{"title":"Used - good","offer_id":53568656343382,"sku":"9781118443491-G","price":2.59,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781118443491_1_2913854d-d71c-428f-b9ea-018ce7fcfd05.jpg?v=1779876236","url":"https:\/\/www.momoxbooks.com\/products\/dan-thompson-pop-up-business-for-dummies-9781118443491","provider":"momoxbooks","version":"1.0","type":"link"}