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They Say They Want A Revolution
By Dan McFadden
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Description
From 1996 to 2000, the Big Three automotive companies increased their marketing cost per vehicle by 87 percent. Yet, their combined market share dropped by more than four percentage points! Detroit is not alone in its marketing futility. Nearly every product niche is experiencing the same.
Overwhelmed by brand overload, deafened by market din, and empowered by new technologies, the consumer is no longer a passive target simply awaiting directives from the marketing establishment.
With the ultimate desire to touch, and be touched, the consumer has taken control of when, where, and how they retrieve information relevant to their purchasing decisions. Whether it's the TiVo control that allows them to effortlessly fly past commercials, interactive DVDs that simultaneously engage and enlighten, or intelligent web sites that cater to their individual needs, the consumer has ascended the throne.
Product details
Binding:
Paperback
Number of Pages:
172
Release Date:
2003-10-07
Publication Date:
2003-10-07
Publisher:
iUniverse
Languages:
Original:
English
ISBN10:
0595298389
ISBN13:
9780595298389
Weight:
259 g
Height:
152 cm
Width:
229 cm
Thickness:
10 cm
Condition
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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
€2,49