{"product_id":"dan-kennedy-s-the-ultimate-sales-letter-4th-edition-0045079511415","title":"The Ultimate Sales Letter, 4th Edition","description":"Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides: Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.","brand":"Adams Media Corporation","offers":[{"title":"Used - very good","offer_id":53672755331414,"sku":"9781440511417-V","price":8.49,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53574022332758,"sku":"9781440511417-G","price":7.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_0045079511415_1_5be2c9a3-a6f3-49b3-b5b2-876278c457a8.jpg?v=1778839021","url":"https:\/\/www.momoxbooks.com\/products\/dan-kennedy-s-the-ultimate-sales-letter-4th-edition-0045079511415","provider":"momoxbooks","version":"1.0","type":"link"}