{"product_id":"dan-kennedy-s-no-b-s-guide-to-marketing-to-leading-edge-boomers-seniors-9781599184500","title":"No B.S. Guide to Marketing to Leading Edge Boomers \u0026 Seniors","description":"Go Where the Money Is BOOMERS \u0026amp; SENIORS:- Hold over 50% of the nation's wealth and more of its discretionary spending - 46% have net worths exceeding $2-million- Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it -on just about everything, and more of it, at higher average prices than any other consumers. Covers:- What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you- Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65- The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably- The New American Family: 2 and 3 generations under one roof: what does this mean to your business?- The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands- How to incorporate the power of...frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling- Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":53916783706454,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781599184500_1.jpg?v=1781884380","url":"https:\/\/www.momoxbooks.com\/products\/dan-kennedy-s-no-b-s-guide-to-marketing-to-leading-edge-boomers-seniors-9781599184500","provider":"momoxbooks","version":"1.0","type":"link"}