{"product_id":"dahl-gary-r-advertising-for-dummies-2nd-edition-9780470045831","title":"Advertising for Dummies 2nd Edition","description":"New info on buzz, publicity, and word-of-mouth advertising The fun and easy way® to create effective ads and increase your profits Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums - from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should - and shouldn't - use shortcuts to save costs. Discover how to - Set a realistic ad budget - Define and position your message - Identify and target your audience - Create great ads for every medium - Make an emotional connection - Use \"ad speak\" effectively","brand":"For Dummies","offers":[{"title":"Used - good","offer_id":53592189632854,"sku":"9785845914194-G","price":4.79,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.momoxbooks.com\/products\/dahl-gary-r-advertising-for-dummies-2nd-edition-9780470045831","provider":"momoxbooks","version":"1.0","type":"link"}