{"product_id":"d-kai-wright-follow-the-feeling-9781119600497","title":"Follow the Feeling","description":"In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing brands from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner reveals five branding secrets-lexicon, audio, visuals, experience, and culture (LAVEC)-that will help you lean into the future without getting lost in data. Starting with behavioral principles rooted in economics and ending with a new systems-based approach calibrated for a hyper-connected audience, Follow the Feeling is a reminder that regardless of whether you're a startup, Fortune 500 company, non-profit, or even an individual, the most important indicator of brand value is simply how you make others feel. He wants to help you build a better brand; feelings are the blueprint. Sharing research, case studies, strategy frameworks, and quick-start tips on how to grow brands using the LAVEC system, the book takes readers on a journey in discovering, envisioning, and implementing culturally-infectious branding strategies both observed in fast-growing companies and learned while advising brands from Bank of America \u0026amp; HP to Sean \"Diddy\" Combs \u0026amp; Megan Trainor. This book is full of secrets and shortcuts that will enable you and your team to use one branding system to: - Invest time, energy, and resources in the parts of the brand that matter most - Efficiently create and deploy a comprehensive brand strategy - Quickly launch new brands or reboot existing brands for growth - Build tribes from audiences, consumers, clients, and partners - Lean into the convergence of communication, culture, digital, and technology Offering a wittingly refreshing testament that brands are not built on data obsession, but rather, brands are built on customer obsession that starts with empathy towards communities, this book is a must-have resource for the entire organization, helping each team member unlock a growth path for your brand using the master key of feelings.","brand":"Wiley","offers":[{"title":"Used - very good","offer_id":53406791729494,"sku":"9781119600497-V","price":1.53,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781119600497_1.jpg?v=1778164745","url":"https:\/\/www.momoxbooks.com\/products\/d-kai-wright-follow-the-feeling-9781119600497","provider":"momoxbooks","version":"1.0","type":"link"}