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AI in Marketing

By Walters, Hannah D.

AI in Marketing

By Walters, Hannah D.

0 - Default Title
Description
AI in Marketing equips students with the knowledge to understand the impact of Artificial Intelligence (AI) on marketing strategies, processes, and activities, empowering them to navigate the AI-driven marketing landscape confidently. It provides a comprehensive exploration of AI's transformative role in marketing.
Product details
Edition:
1
Number of Pages:
356
Release Date:
2025-06-24
Publication Date:
2025-06-24
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032743352
ISBN13:
9781032743356
GPSR Manufacturer Reference:
[email protected]
Weight:
794 g
Height:
175 cm
Width:
250 cm
Thickness:
24 cm
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