{"product_id":"d-dover-e-on-message-9780739147900","title":"On Message","description":"This book explores how the twelve leading presidential candidates of Election 2008, six in each party, used the major Themes of televised political advertising-images, issues, and attacks-to create campaign narratives justifying their election. Each candidate introduced numerous ads over many months, presenting him- or herself as a qualified leader and advocate of specific public policies, or trying to raise doubts about the images and issues advanced by rivals.","brand":"Lexington Books","offers":[{"title":"Default Title","offer_id":54620244246870,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780739147900_1.jpg?v=1791121055","url":"https:\/\/www.momoxbooks.com\/products\/d-dover-e-on-message-9780739147900","provider":"momox","version":"1.0","type":"link"}