{"product_id":"czinkota-michael-r-the-global-marketing-imperative-9780844235509","title":"The Global Marketing Imperative","description":"Here are the strategies and techniques you need to go global. The Global Marketing Imperative will: -- Bring you up to speed on the essentials of international marketing and show you how to strike back when world competitors move into your territory-- Explain all the strategic alternatives for going global-- Help you present, promote, and price your products and services to appeal to world markets","brand":"McGraw-Hill Contemporary","offers":[{"title":"Default Title","offer_id":53794966929750,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/czinkota-michael-r-the-global-marketing-imperative-9780844235509","provider":"momoxbooks","version":"1.0","type":"link"}