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Managing Tourism Enterprises

By Craig Lee

Product Image: Managing Tourism Enterprises

Managing Tourism Enterprises

By Craig Lee

0 - Default Title
Description
Managing Tourism Enterprises: Start-up, Growth and Resilience brings a new contribution to the literature on tourism management. It presents a comprehensive, educational text on the initiation, management, growth, performance and resilience of tourism enterprises in the age of digital disruption and global uncertainty. The book addresses the unique characteristics of tourism enterprises, how they are created, how they are managed, the factors that drive business performance, and how they must be innovative, resilient and adaptable in order to succeed. The content draws on empirical research, grey literature, government data and case studies to present theoretical and practical knowledge on the successful management of tourism enterprises and their role in tourism destinations. This book describes and includes essential business planning and teaching tools, such as: - The feasibility analysis, marketing plan, and strategic planning tools.- Lecture slides for each chapter.- Case studies with discussion questions. This is an essential book for undergraduate students completing 2nd and 3rd year courses on tourism management, with a focus on managing tourism enterprises; and postgraduate students undertaking courses specific to strategy and performance of tourism firms.
Product details
Binding:
Paperback
Number of Pages:
256
Release Date:
2023-03-27
Publication Date:
2023-01-25
Publisher:
Cab International
Languages:
Original: English
ISBN10:
1789249422
ISBN13:
9781789249422
GPSR Manufacturer Reference:
[email protected]
Weight:
553 g
Height:
170 cm
Width:
244 cm
Thickness:
18 cm
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