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Rethinking Communication in Social Business

By Mattson, Craig E.

Produktbild: Rethinking Communication in Social Business

Rethinking Communication in Social Business

By Mattson, Craig E.

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Description
This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.
Product details
Edition:
illustrated
Number of Pages:
210
Release Date:
2018-08-31
Publication Date:
2018-08-01
Publisher:
Lexington Books
Languages:
Original: English
ISBN10:
149855590X
ISBN13:
9781498555906
GPSR Manufacturer Reference:
[email protected]
Weight:
462 g
Height:
157 cm
Width:
235 cm
Thickness:
16 cm
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