{"product_id":"cordera-paola-made-in-italy-in-mostra-l-america-e-la-nascita-del-mito-tra-arte-e-design-made-in-italy-on-display-america-and-the-creation-of-the-myth-between-art-and-design-9791255611448","title":"Made in Italy in mostra : l'America e la nascita del mito tra arte e design. Made in Italy on display : America and the creation of the myth between art and design","description":"\u003cp\u003eIn the years immediately following the Second World War the relations between Italy and the United States resulted in a series of activities aimed at promoting the artistic, handicraft and industrial production of the Peninsula.\u003c\/p\u003e\u003cp\u003eThe initiatives undertaken by Carlo Ludovico Ragghianti and Max Ascoli through CADMA (1945-1948) and Handicraft Development Inc. (1947-1956) gave birth to events which proved to be formidable promotional instruments for the penetration of Italian products in America : the exhibitions at the House of Italian Handicraft in New York (1947-1956), the travelling exposition \u003ci\u003eItaly at Work : Her Renaissance in Design\u003c\/i\u003e Today (1950-1953) and the trade show of Italian products in stores such as Macy's and Kauffmann demonstrated their effectiveness in proposing a model capable of combining the quality of a product with an attractive immersive presentation.\u003c\/p\u003e\u003cp\u003eThis book returns this scenario through one hundred and seventy works which recompose a collective imaginary identity, widely used, for a long time, in the valorisation of the « designed and made in Italy ».\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eNegli anni immediatamente successivi alla Seconda guerra mondiale i rapporti tra Italia e Stati Uniti si traducono in attività volte a promuovere la produzione artistica, artigianale e industriale della Penisola.\u003c\/p\u003e\u003cp\u003eLe iniziative intraprese da Carlo Ludovico Ragghianti e Max Ascoli con la CADMA (1945-1948) e la Handicraft Development Incorporated (1947-1956) danno vita a eventi che si rivelano formidabili strumenti promozionali per la penetrazione dei prodotti italiani in America : le mostre organizzate alla House of Italian Handicraft di New York (1947-1956), l'esposizione itinerante \u003ci\u003eItaly at Work : Her Renaissance in Design Today \u003c\/i\u003e(1950-1953) e le rassegne commerciali di prodotti italiani in \u003ci\u003estores\u003c\/i\u003e come Macy's e Kauffmann manifestano la loro efficacia nel proporre un modello capace di coniugare la qualità del prodotto con un'allettante presentazione immersiva.\u003c\/p\u003e\u003cp\u003eQuesto libro restituisce tale scenario attraverso centosettanta opere che ricompongono un immaginario collettivo identitario ampiamente impiegato, per lungo tempo, nella valorizzazione del \u003ci\u003edesigned and made in Italy.\u003c\/i\u003e\u003c\/p\u003e","brand":"Dario Cimorelli","offers":[{"title":"Default Title","offer_id":53898450108758,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9791255611448_1.jpg?v=1781873244","url":"https:\/\/www.momoxbooks.com\/products\/cordera-paola-made-in-italy-in-mostra-l-america-e-la-nascita-del-mito-tra-arte-e-design-made-in-italy-on-display-america-and-the-creation-of-the-myth-between-art-and-design-9791255611448","provider":"momoxbooks","version":"1.0","type":"link"}