{"product_id":"com-gullybaba-panel-ms-61-consumer-behaviour-9789355544315","title":"MS-61 Consumer Behaviour","description":"MS-61 Consumer Behaviour\n\u003cbr\u003e\nTopics Covered Block 1 - Consumer Behaviour - Issues and Concepts Unit 1 - Consumer Behaviour - Nature, Scope and Applications Unit 2 - Consumer Behaviour and Lifestyle Marketing Unit 3 - Organisational Buying Behaviour Block 2 - Individual Influences on Buying Behaviour Unit 1 - Perceptions Unit 2 - Consumer Motivation and Involvement Unit 3 - Attitude and Attitude Change Unit 4 - Learning and Memory Unit 5 - Personality and Self-Concept Block 3 - Group Influences on Consumer Behaviour Unit 1 - Reference Group Influence and Group Dynamics Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles Unit 3 - Culture and Subculture influences Block 4 - The Buying Process Unit 1 - Problem Recognition and Information Search Behaviour Unit 2 - Information Processing Unit 3 - Alternative Evaluation in Buying Decisions Unit 4 - Purchase Process \u0026amp; Post-Purchase Behaviour Block 5 - Modelling Buyer Behaviour Unit 1 - Early Models Unit 2 - Howard Sheth Model Unit 3 - Recent Developments in Modelling Consumer Behaviour Total Question Papers Solved-0, Unsolved-4 June (2020-2021) December (2020-2021)","brand":"GULLYBABA PUBLISHING HOUSE PVT LTD","offers":[{"title":"Default Title","offer_id":54766177091926,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9789355544315_1.jpg?v=1791105735","url":"https:\/\/www.momoxbooks.com\/products\/com-gullybaba-panel-ms-61-consumer-behaviour-9789355544315","provider":"momox","version":"1.0","type":"link"}