{"product_id":"collectif-mode-luxe-economie-creation-et-marketing-fashion-luxury-9782914863292","title":"Mode \u0026 luxe : économie, création et marketing. Fashion \u0026 luxury","description":"\u003cp\u003eL'Institut français de la mode revient sur\n les évolutions récentes et décisives des\n univers de la mode et du luxe. Les enjeux\n sociétaux et les stratégies économiques\n de ces secteurs ne cessent en effet de\n préfigurer les mutations de l'ensemble\n des industries créatives ainsi que celles\n de notre économie de consommation.\u003c\/p\u003e\u003cp\u003eÉcrit par l'ensemble du corps professoral\n de l'IFM, cet ouvrage s'organise autour\n de plusieurs axes : la création et le\n marketing, la marque et l'image,\n l'internationalisation des marchés et les\n grandes mutations industrielles, la\n communication et les nouvelles\n technologies, la distribution et la vie\n du point de vente, la culture et le\n consumérisme. Au-delà d'un état des\n lieux et du panorama des forces en\n présence, ce livre présente dans ses\n grandes lignes l'avenir immédiat de la\n mode et du luxe.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\n      \u003ci\u003eThe Institut Français de la Mode reviews\n the most recent and decisive changes in\n the fashion and luxury universe. The\n economic strategies and societal issues of\n these sectors constantly herald the\n mutations in all of the creative industries\n as well as those of the consumer economy\n at large.\u003c\/i\u003e\n    \u003c\/p\u003e\u003cp\u003e\n      \u003ci\u003eThis bilingual book, written by the teaching\n staff of IFM, is structured into a number\n of significant sections: design and\n marketing, brand and image, the\n internationalisation of markets and the\n big changes in industry, communication\n and new technologies, retail and the point\n of sale, culture and consumerism. In\n addition to being an overview of the issues\n at stake, this book is intended to sketch\n the outline of the near future of fashion\n and luxury.\u003c\/i\u003e\n    \u003c\/p\u003e","brand":"Institut français de la mode","offers":[{"title":"Used - like new","offer_id":53930157080918,"sku":"9782914863292-N","price":14.49,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53538176303446,"sku":"9782914863292-G","price":14.49,"currency_code":"EUR","in_stock":true},{"title":"Used - acceptable","offer_id":53711202386262,"sku":"9782914863292-B","price":14.49,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9782914863292_1_3bf66185-0e02-4844-b934-72db1c058bf0.jpg?v=1783478411","url":"https:\/\/www.momoxbooks.com\/products\/collectif-mode-luxe-economie-creation-et-marketing-fashion-luxury-9782914863292","provider":"momoxbooks","version":"1.0","type":"link"}