{"product_id":"claude-hopkins-scientific-advertising-9798890969781","title":"Scientific Advertising","description":"\"Scientific Advertising\" by Claude C. Hopkins, first published in 1923, is a foundational text in the field of modern advertising. Hopkins, a pioneer of direct-response advertising, presents a methodical, results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.","brand":"Lushena Books","offers":[{"title":"Default Title","offer_id":53939974963542,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/claude-hopkins-scientific-advertising-9798890969781","provider":"momoxbooks","version":"1.0","type":"link"}