{"product_id":"chritton-susan-personal-branding-for-dummies-9781118915554","title":"Personal Branding for Dummies","description":"Learn to: - Distinguish yourself with an authentic personal brand - Cultivate your on-brand career by charting a roadmap to success - Build a strong online identity to showcase your brand - Evaluate and evolve your personal brand over time Your go-to guide for creating and maintaining a personal trademark Establishing a professional presence with a clear and concise image, reputation, and status is a must. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current endeavors, this guide provides the step-by-step information you need to develop your personal brand. - The business of you - get to know the authentic you, shape your identity, spot your target audience, and show the world who you are through your personal brand - Get the word out - communicate your brand online with strategic tips for setting up a website, becoming a blogger, and getting your brand connected on social media - Make your mark - fashion your image to match your personal brand, create your visual identity, focus on special populations, and build and nurture your network - Know your niche - find out how to differentiate your brand, craft your personal brand profile, identify your competitors, and write your unique story - Be smart - stay ahead of the curve and discover 10 easier-than-you-think ways you can unintentionally sink your brand Open the book and find: - Why personal branding is important - How to craft a positive, unique brand image - Case studies in personal branding success - Ways to pinpoint your strengths - How to let your personality shine - Tips to align yourself with your target market","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53635356393814,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781118915554_1.jpg?v=1778670515","url":"https:\/\/www.momoxbooks.com\/products\/chritton-susan-personal-branding-for-dummies-9781118915554","provider":"momoxbooks","version":"1.0","type":"link"}