{"product_id":"christoph-wiedenroth-influential-peers-consumer-behavior-and-complex-business-relationships-in-food-supply-chain-networks-9783736979468","title":"Influential Peers! Consumer behavior and complex business relationships in food supply chain networks","description":"Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers' motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers' strategic FSCN decisions","brand":"Cuvillier","offers":[{"title":"Default Title","offer_id":53706015736150,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783736979468_1_9232a8ce-e8e3-4840-998d-591d5e2eadf9.jpg?v=1781760783","url":"https:\/\/www.momoxbooks.com\/products\/christoph-wiedenroth-influential-peers-consumer-behavior-and-complex-business-relationships-in-food-supply-chain-networks-9783736979468","provider":"momoxbooks","version":"1.0","type":"link"}