{"product_id":"cho-joanne-miyang-an-introduction-to-k-pop-and-bts-9783031988271","title":"An Introduction to K-Pop and BTS","description":"This Palgrave Pivot examines a key area of the Korean Wave or Hallyu, which stands for the global popularity of South Korean popular culture that started in the 1990s. While K-dramas (Korean dramas) have found many viewers throughout Asian countries and some Western countries in recent years, K-pop (Korean popular music) has had broader appeal not only to Asian audiences, but also American (North and South), European, and Middle-Eastern audiences.\n\u003cbr\u003e\nThis book’s unique contribution is to provide a concise and succinct analysis of K-pop from transcultural perspectives through its most famous example, BTS. The first chapter contextualizes K-pop within the Korean Wave movement. The second and third chapters provide a history of K-Pop, spanning from Seo Taiji and Boys in the early 1990s to the present (including BTS and Blackpink), and presents K-pop as a glocalized phenomenon. The fourth, fifth, and sixth chapters critically examine the most prominent band in the K-pop world, BTS, and the unique connections to their transnational fandom called ARMY.","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":53746085265750,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/www.momoxbooks.com\/products\/cho-joanne-miyang-an-introduction-to-k-pop-and-bts-9783031988271","provider":"momoxbooks","version":"1.0","type":"link"}