{"product_id":"chiuya-willard-a-working-model-towards-curbing-tobacco-side-marketing-9783389157466","title":"A Working Model Towards Curbing Tobacco Side Marketing","description":"Forschungsarbeit aus dem Jahr 2025 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 2, , Sprache: Deutsch, Abstract: Tobacco remains a vital cash crop in Zimbabwe, contributing significantly to the country's economy and the livelihoods of smallholder farmers. However, side marketing where tobacco is sold outside formal channels has emerged as a critical challenge undermining the integrity and sustainability of the industry. This dissertation investigates the drivers, dynamics, and impacts of tobacco side marketing in Zimbabwe, with the aim of developing a practical, stakeholder inclusive model to curb the practice. The study employs a mixed-methods approach, incorporating field surveys, stakeholder interviews, and analysis of regulatory frameworks to understand the motivations behind side marketing and the systemic gaps that enable it. Findings reveal a complex interplay of factors including weak enforcement of regulations, limited market access, pricing dissatisfaction, and financial pressures on farmers. Drawing on these insights, the dissertation proposes a working model that emphasizes improved farmer support systems, digital traceability, collaborative regulation, and enhanced market transparency. The model advocates for multi- stakeholder engagement combining government oversight, private sector participation, and farmer empowerment as the cornerstone of a sustainable solution. The study contributes to policy and academic discussions on agricultural market governance and offers actionable recommendations for curbing side marketing while protecting farmer livelihoods and ensuring the long-term viability of Zimbabwe's tobacco sector.","brand":"GRIN Verlag","offers":[{"title":"Default Title","offer_id":53762253750614,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9783389157466_1.jpg?v=1781800273","url":"https:\/\/www.momoxbooks.com\/products\/chiuya-willard-a-working-model-towards-curbing-tobacco-side-marketing-9783389157466","provider":"momoxbooks","version":"1.0","type":"link"}