{"product_id":"charles-seife-proofiness-9780143120070","title":"Proofiness","description":"From the author of Zero, comes this \"admirable salvo against quantitative bamboozlement by the media and the government\" (The Boston Globe) In Zero, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or \"proofiness\"- is being used to alter perception in both amusing and dangerous ways. Proofiness is behind such bizarre stories as a mathematical formula for the perfect butt and sprinters who can run faster than the speed of sound. But proofiness also has a dark side: bogus mathematical formulas used to undermine our democracy-subverting our justice system, fixing elections, and swaying public opinion with lies. By doing the real math, Seife elegantly and good-humoredly scrutinizes our growing obsession with metrics while exposing those who misuse them.","brand":"Penguin Publishing Group","offers":[{"title":"Used - good","offer_id":53194852467030,"sku":"9780143120070-G","price":52.28,"currency_code":"EUR","in_stock":false},{"title":"Used - very good","offer_id":53364989493590,"sku":"9780143120070-V","price":1.73,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780143120070_1_a7c8edcc-b5b2-453c-a6c4-c12fbce75f8b.jpg?v=1784106133","url":"https:\/\/www.momoxbooks.com\/products\/charles-seife-proofiness-9780143120070","provider":"momoxbooks","version":"1.0","type":"link"}