{"product_id":"chander-velu-business-model-innovation-9781009181693","title":"Business Model Innovation","description":"The first book to cover both the research and the practice of business model innovation in a single, introductory text. Students, researchers and organisational senior executives will gain an overview of the major areas of the topic and a deeper understanding of the theory underpinning business model innovation.","brand":"Cambridge University Press","offers":[{"title":"Used - very good","offer_id":53601340916054,"sku":"9781009181693-V","price":25.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781009181693_1_102d024d-f0dc-4a45-a78e-6a0e5893261e.jpg?v=1778530992","url":"https:\/\/www.momoxbooks.com\/products\/chander-velu-business-model-innovation-9781009181693","provider":"momoxbooks","version":"1.0","type":"link"}