{"product_id":"chan-kim-w-blue-ocean-strategy-expanded-edition-9781625274496","title":"Blue Ocean Strategy, Expanded Edition","description":"A new updated and expanded edition of the bestselling classic that has sold over 3.5 million copies worldwide.Kim and Mauborgne (INSEAD) argue that cutthroat competition increasingly results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves, the authors argue that lasting successcomes not from battling competitors but from creating 'blue oceans' - untapped new market spaces ripe for growth.","brand":"Harvard Business Review Press","offers":[{"title":"Used - very good","offer_id":53411977003350,"sku":"9781625274496-V","price":10.99,"currency_code":"EUR","in_stock":true},{"title":"Used - good","offer_id":53726672257366,"sku":"9781625274496-G","price":9.79,"currency_code":"EUR","in_stock":true},{"title":"Used - like new","offer_id":54076634857814,"sku":"9781625274496-N","price":14.49,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9781625274496_1.jpg?v=1777983443","url":"https:\/\/www.momoxbooks.com\/products\/chan-kim-w-blue-ocean-strategy-expanded-edition-9781625274496","provider":"momoxbooks","version":"1.0","type":"link"}