{"product_id":"chaffey-dave-emarketing-excellence-9780750689458","title":"eMarketing eXcellence","description":"eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing experts, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management.","brand":"Elsevier LTD","offers":[{"title":"Default Title","offer_id":53626395689302,"sku":null,"price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0925\/5829\/5382\/files\/product_image_9780750689458_1_73376af8-271c-4acc-91a2-74cb70f9ddfa.jpg?v=1778647434","url":"https:\/\/www.momoxbooks.com\/products\/chaffey-dave-emarketing-excellence-9780750689458","provider":"momoxbooks","version":"1.0","type":"link"}